Our Team

Liz Peterson, Ops Designed

Liz Peterson

Liz got her start in non-profit management at the Leukemia & Lymphoma Society, learned the art of recruiting at Dropbox, and honed her skillset in sales process mapping and design with a team of ex-McKinsey consultants building tech startups in the San Francisco Bay Area.

She founded Ops Designed out of a desire to help a breadth of companies create amazing work environments for their sales teams and phenomenal outcomes for their customers. She's supported companies remotely since 2015.

When not helping clients scale their businesses, you’ll find her hiking around San Diego, drinking copious amounts of coffee, and snuggling her Miniature Australian Shepherd, Enzo.

Olena Maslonkina, Ops Designed


Olena Maslonkina

After getting her Masters degree in Economics, Olena started working as a data analyst and then later in software product development. She met Liz in the San Francisco startup world where Olena was responsible for coordinating the development of internal tools, writing user documentation, and preparing training materials.

Olena is passionate about helping users achieve their goals and find the best ways to automate manual processes. That made it a great fit to join Ops Designed where she works on process automation, programming, and documentation.

Olena lives in Odesa, Ukraine with her husband and young son. Whatever free time she has, she likes to spend reading, wine tasting or playing board games.

Free Pipedrive setup videos & an extended trial

Pipedrive limited time offer. 10 months of getting started videos and a 1 month extended Pipedrive trial.
Check your Email. Your Setup Instructions and Extended Trial details will be there within a few minutes.
Oops! Something went wrong while submitting the form.
Unless you want to chat, I’ll send you one email with a ton of “getting started” content and that’s it.